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Workers who do their Christmas web shopping in the workplace are costing employers dearly in terms of productivity loss and increased bandwidth costs.
Last year, Forrester Research estimated 17 per cent of online holiday shoppers made their purchases from their workplace or on company time. This year, the explosion of MP music downloads and Internet radio stations is likely to exacerbate the problem, causing Internet bandwidth costs to rocket.
‘If, say, 500 employees are costing a company a minimum of $0 per hour and each does personal things on the Internet for an hour a day, that adds up to a lot of money�$10,000 per day,’ says Scott Thomas, a director of Net solution marketer McEvoy Thomas. The company is the primary reseller of SurfControl in Australia, Internet access control software adopted by One.Tel, North Ltd and Melbourne’s South-East Water.
Even though the biggest benefit of controlling online activity at work is increased productivity, the reasons are more easily justified by the savings on bandwidth costs.
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Thomas says Mission Australia, the organisation behind the Melbourne and Sydney City Missions, is a typical example. ‘The Government brought out some web forms,’ he says, ‘which meant people needed to use the Internet for business. So they downloaded an evaluation copy and put some blocks in place but let the software expire. Then bandwidth consumption went up to 0GB of downloads per month, so they went ahead and bought it because it would pay for itself within a year.’
Internet access software empowers system administrators to generally block specific file types such as MP while still allowing downloads from specific sites. ‘It gives you control that really helps to clean up your bandwidth,’ Thomas says. ‘Having explicit information available could open your company up to sexual discrimination complaints. But by installing the most comprehensive software available certainly shows your duty of care.’
SurfControl attempts to do this by providing companies with a list of 1.5 million sites managed in 5 categories. These include sports, news, shopping, web email, violence, hate, adult and explicit, weapons, gambling and computers.
Before installing Net control software, it is important to give end-users clear guidelines regarding acceptable Internet use, specifying the penalties for breaches and who will enforce them. However, Thomas doesn’t pretend workers enjoy being forced to surf between the flags.
‘I don’t think they like it too much because it makes them use the Internet as a business tool,’ he says. ‘But you can set up free lunch time or after-work surfing for specific groups. This is a much more civilised way to go as far as policy is concerned.’
SurfControl licences cost between $10 and $50 for each end-user machine.
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