Friday, July 8, 2011

Andy Warhol

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Andy Warhol


Andy Warhol constantly warned people not to look any deeper than the surface of his art and life-and he insistently connected the two. He aggressively advertised his superficiality in both spheres in a carefully deadpan performance of innocent unconcern. From this, he left us with one central insight that in a culture gutted with information, where most people experience most things through second or third hand through T.V. and print, through images that become banal and disassociated by being repeated, there is a role for affectless art. You no longer needed to be hot and full of feeling. You could be super cool. And Andy Warhol certainly felt and embodied this idea.


Warhol was born Andrew Warhola. According to his birth certificate, he was born in Forest City, Pennsylvania on September 8, 10 (Warhol claims this birth certificate is a forgery). He grew up a sickly kid in a working-class neighborhood. He was the only member of his family to attend college. He graduated from Carnegie Tech with a degree in design in 14 and shortly thereafter he moved to New York City to try his hand at commercial illustration (Ratcliff 11). Commissions came fairly readily, and within a few years he became a commercial success, one of the leading fashion illustrators in New York and winner of a number of design industry awards.


Warhol came to the forefront of the art world during the time when Abstract Expressionism was the leading style. Originating immediately after World War II in America, Abstract Expressionism initially celebrated the wide-open possibilities of the new “American Century” with an aesthetic that stressed individual freedom and personal expression above other considerations. This new style revolved around the idea of absolute freedom. According to Peter Wollen, author of Raiding the Icebox, what Warhol was looking for needed to express the very opposite of this myth of total individual freedom. So, he looked not inward but outward, toward easily recognized manifestations of popular culture. Warhol’s painting of the Campbell’s soup cans is probably one of his most famous images. In his own words, it was an attempt “to paint nothing” (Wollen 167). Yet, the painting is anything but nothing. It represents the sameness in America that Abstract Expressionism denied same brand, same size, same paint surface. The painting mimics the condition of mass advertising. Throughout the 150’s, identity was connected with consumption as never before, as at least consuming remained one of the few arenas left for the free operation of choice and desire. In a sea of identical tract houses in identical suburbs, the selection of this particular lamp or that particular couch offered a reassuring statement of individuality and self-possession. But in Warhol’s hands, repeated images of mass-marketed goods imply that even consumption is manipulated and controlled by a force larger than the individual, pointing out the reality of regimentation and control in all aspects of existence.


Custom Essays on Andy Warhol


Andy Warhol’s main innovated, invented contribution to art was his original take on printmaking. Warhol pioneered the development of the process whereby an enlarged photographic image is transferred to a silk screen that is then placed on a canvas and inked from the back. Warhol is also considered a founder and major figure of the pop art movement. Warhol can probably trace some of his artistic roots back to Albrecht Durer, one of the first artists to ever use printmaking. Warhol also imitated styles of more contemporary artists, even ones in his own time, such as Ben Shahn, Jasper Johns, and Jackson Pollack (Ratcliff 68).


Andy Warhol is more than just an artist. He was also a leading film maker, author, magazine publisher, music promoter, collector, and cultural critic (Baal-Teshuva 17). No matter what his chosen medium, the works of Andy Warhol generally shocked, outraged, and influenced public opinion like no other cultural figure in modern America. According to Carter Ratcliff, no artist has ever been more “American”, for in many respects, Warhol’s work has come to epitomize success in post World War II American consumer culture. Against the backdrop of increasing American affluence, painting of ever-present mass-marketed consumer goods took on a decidedly nationalist slant. To eat Campbell’s soup or to drink Pepsi represented being American. Thus, Warhol’s image of a loaded refrigerator was surely also ideologically loaded at the close of a decade that had seen Richard Nixon’s major debate with the Soviets (over the provision of consumer goods) not only take place in a kitchen but even come to be called the “Kitchen Debate.” And Warhol’s painting of the American hero Superman blowing out a fire also takes on an extra fillip of significance in the context of the Cold War domino theory and America’s self-proclaimed heroic mission to put out the fires of a world communist takeover (Wollen 171).


Andy Warhol was a complex and exciting man who took not only the art world but also all of America by storm. No American artist in history has ever been as famous or as influential as Andy Warhol. He found a way to be spontaneous and informal yet immensely sophisticated.


Works Cited


Baal-Teshuva, Jacob, ed. Andy Warhol 18-187. Munich Prestel-Verlag, 1.


Ratcliff, Carter. Andy Warhol. New York Abbeville Press, 18.


Wollen, Peter. Raiding the Icebox. Bloomington, Indiana Indiana University Press, 1.


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